NBA FINALS 2023

Nike releases first Nikola Jokic commercial, it’s simply hilarious

Jun 13, 2023, 4:43 AM

DENVER—On the night Nikola Jokic lifted the Denver Nuggets to their first-ever championship via a 94-89 win over the Miami Heat in Game 5 of the NBA Finals, Nike finally released a commercial for the two-time MVP.

The advertisement from the shoe giant was no joke, telling the story of the Joker’s career. It’s so perfectly Jokic, factual, true and with a lot of dry humor. And also of course he’s not even really in it, because that’s not who he is.

Jokic said weeks ago that winning a championship would be “nice.” And it’s also refreshing to hear an athlete just say all of this stuff, the winning, the great play, etc, it just makes him happy.

“The job is done, we can go home now,” Jokic said, before realizing the parade is Thursday and that he can’t go home.

Coming off back-to-back MVP seasons Jokic’s Finals MVP gave Denver their first-ever title in over 50 years of playing hoops. He’s undisputedly the best Nuggets player ever and maybe a signature shoe is coming soon. He certainly won’t care if he gets one or not, but his popularity is peaking, just like his play.

Jokic was the first player ever to score a 30-point triple-double with 20 or more rebounds in an NBA Finals game. He finished the five-game series as the MVP after playing 20 games with a 16-4 record in these playoffs, scoring 30 points per game on 55% shooting, 45% from deep with 13.5 rebounds and 9.5 helpers a night.

The Nuggets finished with the second-best playoff record since 2003, only passed by the 2018 Golden State Warriors.

It makes sense Nike, just like the NBA has here recently, would start to push who is easily the game’s best player as the 2023 season comes to an end. Now the question is just how good will Jokic rank all-time? This postseason was certainly kindling for a fiery conversation that’s coming sooner than you may think.

***

NBA Finals 2023

Nuggets fans...

Will Petersen

People watched the Nuggets more than any NBA playoffs the last five years

The NBA also announced these playoffs did the most views ever on social media, garnering a stunning eight billion across all their platforms

1 year ago

Nikola Jokic NBA MVP...

Will Petersen

From NYC to Serbia, billboards and tributes rolling in for Nikola Jokic

Less than 48 hours after Nike introduced an ad for him that was hilariously perfect, Jokic is on a billboard in America's most famous city

1 year ago

Bruce Brown...

Jake Shapiro

A key Nugget many thought was leaving town wants to be back

On top of Bruce Brown playing by far the best ball of his NBA career while in Denver, he seems to love the city and the state of Colorado

1 year ago

Jamal Murray, Jimmy Butler...

Jake Shapiro

Erik Spoelstra and Heat share ultimate respect for Nuggets

Miami will credit their sixth trip to the Finals under Erik Spoelstra as Heat Culture—but it was Spo who wound up praising Denver

1 year ago

Nikola Jokic...

Jake Shapiro

Why is Nikola Jokic in such a hurry to get back to Serbia?

Nikola Jokic has a few loves in life, his family, friends, teammates, basketball and of course horse racing

1 year ago

Skip Bayless...

Will Petersen

Even after Nuggets title, national media still doing ridiculous things

You'd think after the Nuggets won their first NBA championship, the nonsense would stop, but it didn't on Tuesday morning

1 year ago

Nike releases first Nikola Jokic commercial, it’s simply hilarious