Deion Sanders teased a big announcement that was a total dud

Feb 7, 2024, 10:49 AM

Deion Sanders told the world on Tuesday that an announcement months in the making was coming Wednesday; news worthy of the highest honor, the eyeball emojis.

With the Colorado Buffaloes still needing a defensive coordinator, Signing Day on Wednesday, and the fact that it’s Super Bowl week—and Sanders is a star—there were plenty of options. People in Boulder were abuzz that maybe even the new uniforms could be dropping early. The news that did drop was none of that.


View this post on Instagram


A post shared by @COACHPRIME (@deionsanders)

When Wednesday morning came around Sanders, announced a new corporate brand partnership with a supplements company. The news, like the teaser for it, came via the coach’s Instagram.


View this post on Instagram


A post shared by @COACHPRIME (@deionsanders)

Sanders is expected to be in a Super Bowl commercial for a cellphone company, according to a source. And of course, Sanders is going to hire a defensive coordinator at some point. Also, he did get a commitment from three-star prep linebacker Kyeran Garcia on Wednesday. But none of these things were worthy of his tease.

Prime said last week on national TV that a defensive coordinator hire would be coming in the next day or two. His son released a vlog on YouTube where one of the Buffs staffers also teased that the name would be coming soon. A week later and Colorado is still without a DC about five weeks from the start of spring practice.

Given how weak of a hire his offensive coordinator was it’s honestly impressive in a perverse way that the fanbase is rightfully more focused on the possible fiasco with Pat Shurmur’s counterpart or lack thereof. Further, his staff replacements have been a hit in spots, adding Phil Loadholt to fix the offensive line but the biggest move he also teased in hiring Warren Sapp still hasn’t actually happened.

For the most part, Sanders and the Buffs have had a pretty solid offseason. They’ve added a lot of talent to their roster and focused on the positions that plagued them the most in Prime’s first season. Will it be enough for Shedeur Sanders and Travis Hunter to lead Prime’s crew to the College Football Playoff that he’s eyeing, or is that talk just another wild tease for those at the foot of the Flatirons?


Deion Sanders Coach Prime...

Will Petersen

Coach Prime called a “Hollywood created celebrity” by top analyst

It's popular these days to rip Coach Prime, and that's exactly what ESPN's Paul Finebaum did on the "McElroy and Cubelic" show

2 days ago

Shedeur Sanders...

Jake Shapiro

Shedeur Sanders compares himself to Tom Brady and Michael Vick

Imagine a QB with the athleticism of Michael Vick with the accuracy of Tom Brady—that's the model for Shedeur Sanders

3 days ago

Deion Sanders Shedeur Sanders CU Buffs...

Will Petersen

People think the CU Buffs can win the 2024 national championship

The odds for the CU Buffs to win the College Football Playoff have shifted, and that's due to Colorado being the fourth most bet team

8 days ago

Joel Klatt...

Will Petersen

Joel Klatt thinks Coach Prime’s Buffs can play in Big 12 title game

Sniffing the playoff would be a huge win for the Buffs, while getting there would send Boulder into a tizzy; Joel Klatt isn't ruling it out

9 days ago

Folsom Field video board...

Will Petersen

The huge new video board at Folsom Field is coming along nicely

The new video board at Folsom Field measures 130 feet wide by 36 feet high, eight feet taller than the old board and 98 feet wider

10 days ago

Deion Sanders...

Jake Shapiro

Prime may benefit from ‘game-changing’ NCAA transfer settlement

Phil Weiser has been a leader in changing rules around NCAA's restrictions on transfers and the latest step may benefit Deion Sanders

14 days ago

Deion Sanders teased a big announcement that was a total dud