Monforts ‘expected’ to sell another 35 percent of Rockies to Penner Sports Group, per Woody Paige column
According to a report from Woody Paige, the Monforts could be set to sell 35 percent of the Rockies to the Broncos' controlling owners.
(Photo by Matthew Stockman/Getty Images)
(Photo by Matthew Stockman/Getty Images)
In April, Broncos controlling owner Greg Penner and the Penner Sports Group finalized a transaction that gave them a minority stake in the Rockies, purchasing 40 percent of the club for approximately $700 million in a deal that cleared all of the club’s debt.
But according to a report from Woody Paige in the Denver Gazette, more is on the horizon. Per “multiple sources,” he reports that the Penner Sports Group intends to buy another 35 percent of the Rockies after the new collective-bargaining agreement between MLB and the MLB Players Association is finalized, giving them majority control of the team.
The potential work stoppage over the CBA for 2027 has been looming in the background for some time, with numerous owners — including current Rockies owner Dick Monfort — determined to enact a salary cap, which has never existed within the sport. The union has been equally determined to not accept a cap, leading to an industry-wide expectation of a season that is at minimum altered.
Colorado’s balance sheet has changed in recent years in the wake of the dissolution of AT&T SportsNet after the 2023 season. The team’s broadcasts are produced by MLB and distributed on-line and via regional TV through a network of cable and satellite providers, but the resulting loss of regional-TV revenue has altered the economics for the Rockies and numerous other clubs that lost television deals as the regional-sports network model collapsed.
In August, Penner was asked at a press conference whether he had an option to buy the Rockies. He responded in neither the affirmative or with a “No,” instead offering a statement of support for the Monforts.
“We’re focused on being supportive minority partners,” Penner said Tuesday from the Broncos’ new training facility, which Rockies majority owner and CEO Dick Monfort toured. “The Monforts are in full control and we’ll do what we can to support them.”
PER REPORT, MONFORT FAMILY WOULD MAINTAIN A MINORITY INTEREST IN THE ROCKIES
Per Paige’s report, the Monfort family would retain approximately 20 percent of the Rockies after a potential purchase, thus, Dick’s sons Walker Monfort and Sterling Monfort “might keep their jobs.” Walker Monfort assumed the day-to-day reins as club president after last season, while Sterling Monfort is the club’s director of professional scouring operations.
When the Rockies unveiled the Larry Walker statue at the corner of 20th and Blake last month, it was Walker Monfort, not his father, who spoke at the ceremony on behalf of the organization. The younger Monfort has also demonstrated a willingness to enact changes within the organization, which likely played a role in the hiring of Paul DePodesta to run the team’s baseball operations last year.
But that could be just a drop compared to a flood of changes that could happen if majority control of the long-suffering Rockies changes hands.






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