The Broncos and Betfred USA Sports announce multi-year partnership

DENVER — The Denver Broncos and Betfred USA Sports, the U.S. subsidiary of Manchester, U.K., based Betfred Group, announced a multi-year partnership on Tuesday ahead of Betfred opening its sportsbook at Saratoga Casino in Black Hawk, Colo., on Wednesday.

The agreement with the Broncos makes Betfred an official partner and includes plans for a sports betting lounge outside of Empower Field at Mile High in addition to media marketing opportunities and stadium signage.

Fans (21 years or older) can visit the activation pregame to receive assistance on placing bets with the Betfred digital app and view live odds.

“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in U.S. sports. We look forward to launching our online platform right before football season,” Bryan Bennett Chief Operating Officer of Betfred USA Sports said.

“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said.

“Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”

The Betfred sportsbook opens on Wednesday, coinciding with the reopening of Saratoga Casino Black Hawk after a three-month hiatus due to coronavirus. For complete details regarding the health and safety plan surrounding the re-open, visit www.saratogacasinobh.com.

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