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DENVER NUGGETS

Nikola Jokic debuts second signature shoe with 361°

Nikola Jokic's second signature shoe with 361° was unveiled on Friday

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It’s been almost two years since Nikola Jokic stepped into the signature shoe space with 361°, and it’s now time for the Serbian superstar to expand on his “Joker” shoe line with a new model. The brand officially unveiled the new “Joker 2” on Friday.

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For those who haven’t seen his shoes before, whether he’s the one rocking them or fellow teammate Aaron Gordon is taking them for a spin, here’s all the other shoes he’s had with the company in the past.

Jokic’s new line looks a little Toronto Raptors-esque, with a darker theme that is almost fitting for a release around Halloween. No price has been announced yet, but the Joker 1’s retail for $130 on the website. If fans want to get their hands on a pair of Gordon V’s, those have been marked down to just under $90.

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361° is a sportswear and athletic lifestyle brand that was founded in China in 2003. Former CU Buff Spencer Dinwiddie has also partnered with the brand as it attempts to get a larger footprint in the NBA. Competing with Nike, Under Armour and Adidas isn’t an easy task for any brand looking to break through into the basketball world, but 361° has two of the most likable players in the game to rock their kicks, and have drawn a lot of attention to the company with various ambassador tours across the world.

Jokic and Gordon both went on their own, separate Asia tours as a brand ambassador over the summer. Jokic’s was in July before he had to return to Serbia for the EuroBasket tournament, while Gordon’s was in August. The reactions that each Jokic and Gordon garnered from thousands of fans was heartwarming for Nuggets fans to see.

Trent Finnegan Sports Writer, Denver Sports

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