The new head coach of the Colorado Buffaloes already crashed the College Football Championship game and next week he’ll be crashing the Super Bowl too.

Deion Sanders and his family will have a prime spot for Oikos yogurt during Super Bowl LVII on FOX. The commercial stars Coach Prime, and his sons CU quarterback Sheduer Sanders and Jackson State cornerback Shilo as well as Buffs women’s hooper Shelomi.

The group’s quaint family reunion quickly turns in a heated, protein-packed strength competition, according to foodmaker.

The Buffaloes profile continues to climb thanks to Sanders as he looks to revamp the school’s fledgeling football program.

He’s likely one of many Colorado-affiliated celebrities to get Super Bowl spots this year, Peyton Manning, Russell Wilson and Ciara are among the other favorites.

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